Brooks Brothers
Brooks Brothers stakeholders identified their visitors couldn’t easily find the products they’re looking for. I streamlined the hierarchy and interactions of the Filter/Sort feature, which resulted in +3.29% more PDP views.
GOALS
Increase PDP views
Increase add to carts and order conversion
PROBLEMS
The hierarchy and layout of the filter/sort options on the search page are confusing.
There’s a high exit rate from the search page and low usage rate of filters.
The Original
The Redesign
