Capital One
91% of applications for credit cards are denied because applicants overestimate their eligibility. Capital One checks if you qualify without a hard credit pull, but the process is confusing and needs major improvement.
GOALS
Optimize the customer experience to drive approved credit card applications.
Confirm qualification status before the application is submitted and adjust product messaging.
PROBLEMS
Declined applications cost money.
Rejected applicants are unlikely to reapply for a different product.
The Original
The Concepts
The Redesign
SCENARIO 1
Qualified for the card!
The applicant successfully qualifies for the card. The pre-qualification form has been combined with the application to check status and reduce the number of steps and form fields that need to be filled.